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DUBLIN , Dec. 22, 2021 /PRNewswire/ -- The "Pet Treats and Chews in the U.S. - 4th Edition" report has been added to ResearchAndMarkets.com's offering.
Within the gold-plated pet industry, pet treats and chews stand out as superstars, exceeding overall pet industry growth in 2020 and 2021. The market experienced a surge in demand over the course of the pandemic, with pet owners sticking close to home turning to treats as a way to interact with and pamper their pets.
New product trends in treats mirror those in the pet market overall, with health and wellness top-of-mind and sustainability, ingredient sourcing, and functional benefits all highly marketable selling points.
Also contributing to pet treats and chews' stellar sales growth is an increase in cat treat usage and price points, in synch with the industry-wide trend of premiumization. Sales are expected to continue their double-digit advance in 2021, growing 15% to $9.9 billion , on top of the remarkable 20% increase in 2020.
Long-term growth remains bullish as well, with a projected 12% 2020-2025 compound annual growth rate bringing sales to $15 billion . Additional market stimulators include humanization, natural/organic ingredients, limited ingredient formulations, made and/or sourced in the USA products, functional ingredients (CBD), and exotic proteins.
The "Pet Treats and Chews in the U.S" report provides a detailed analysis of the many pet treat and chew product types in high demand, and examines how marketers are responding to the new competitive landscape including e-commerce and issues of product safety and transparency.
Building on analyses presented in previous editions of this report, this fully updated fourth edition breaks out historical and projected retail sales from 2016 through 2025 across four categories of treats and chews segmented by dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews.
The report also explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including the e-commerce boom and omnichannel marketing. Featuring exclusive data from the publisher's Surveys of Pet Owners as well as usage rates drawn from the MRI-Simmons National Consumer Study database, the report examines purchasing trends by product type and brand, as well as attitudes and demographic characteristics of pet treats and chews purchasers.
5. Marketing & New Product Trends
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