World Dog Day, the pet economy in Italy is worth 3.5 billion - MilanoFinanza.it

2022-09-04 16:29:10 By : Ms. Anna Zhong

Every morning the information from MilanoFinanzaActivate the Newsletters to learn more about important topicsThe pet economy in Italy is worth 3.5 billion euros.And the Italians - notes Nielsen - spend 949 million a year just for dogs and cats, over 50% more than what is destined for children (633 million).The figure comes on World Dog Day (August 26), born in 2004 in the United States and then spread all over the world to celebrate man's best friend.The dog could only be confirmed as the most loved and present animal in Italian families (44.7%).In second place, also here as in previous years, cats, preferred by 35.4% of the Eurispes interviewees for the Italy Report of 2022 and by 37.6% of the women in the sample (vs 33% of men).Consequently, it is clear why dogs and cats are the pets for which Italians spend the most.On the other hand, the animal is another member of the family who needs affection, care, a comfortable place to sleep and something to entertain.In particular, attention is growing for the nutrition of family friends and in fact the pet food market in Italy has exceeded 2.5 billion euros, according to the Assalco-Zoomark report, up by 7.1%, also thanks to the increase in families with cats and dogs with the advent of Covid and the consequent lockdowns (+1 million, reaching 12.2 million).Between hygiene, games and accessories, such as kennels, leashes, bowls, the turnover in large-scale distribution alone has instead exceeded 75 million euros, registering a + 4.1% turnover on the previous year.In detail, they drive care and hygiene with a + 45%, followed by parapharmacy and pesticides (+ 14.5%), a trend that is easily understandable if we consider that 38% of Italians with a pet he visits the vet several times a year, photographs Eurispes.Accessories close the ranking, albeit with an increase of 7% over 2020. (reserved reproduction)Over 31 million downloads this year for the Io app, the public digital wallet, with which citizens interface with the public administration and 32 million Spid digital identities.In addition, a monthly average of up to 5 billion euros of transactions is carried out through the PagoPA payment mechanism to central and local public administrations.These are the numbers that have allowed "Italy to assume a leading role in the EU on the European digital wallet and Italy's digital identity." Word of the Minister of Technological Innovation and Digital Transition, Vittorio Colao, who shortly after the expiry of his mandate, he takes advantage of the stage of the Ambrosetti Forum, underway in Cernobbio, to take stock of the state of digitization of the country.Point where he proudly illustrates other data that characterize the evolution of the country, always from the point of view of the relationship between citizens and PA, an evolution that will also be contributed to by the EU Next Generation funds in the coming months, about 220 billion (190 of Netx Generation Eu plus 30 from the Complementary Fund) in all destined for Italy with the national Recovery Plan, which will make a "key contribution" to the country."As for the digitization of public services - explained Colao, quantifying the overall financial resources dedicated to investments ...;All the contents of the site