This site uses technical and profiling cookies, including from third parties.By clicking on "Accept", continuing to browse, accessing an area of ​​the site or selecting any of its elements, you consent to the use of cookies.An unstoppable growth.In a nutshell, this is the data that emerges from the Assalco-Zoomark 2022 Report on the trend of the pet market in Italy.And to hold firmly the leading role is always the feeding of cats and dogs, the most important component of Italian pet food.But let's take a closer look at the findings of the Report.In the period 2007-2021, the Italian market of products for feeding dogs and cats more than doubled its turnover, going from 1,163 to 2,533 million euros, with an average annual growth rate in value sales of +5.7 %.According to IRI data, compared to 2020, the increase in overall turnover is equal to 7.1% and that in volumes to 5%.The acceleration that this growth has undergone in the last two years is also attributable to the greater number of cat and dog adoptions that coincided with the end of the first lockdown of 2020.The increase in the number of owners has translated into a consistent growth of families purchasing dog and cat food, which reached 12.2 million: about 1 million more than the previous year, mostly made up of young people and of medium-high socio-economic status.The penetration of these families reached 46.9% of the total of Italian families (+3.4 points compared to last year).Compared to 15 years ago, the pet food market has seen a profound change in the weight of the specialized and Grocery channel: the former had an average annual growth rate of + 8.3%, which is double the latter (+ 4%).Among the emerging channels, we note the Petshop GDO and the On Line channel3, which reached a weight on the total market of 2.4%.Developed during the health emergency, the On Line has attracted and retained new shoppers, breaking down many cultural and cognitive barriers that, until a couple of years ago, seemed to be able to curb it.The growth of pet food is supported above all by the development of premium and superpremium products, which are synonymous with innovation and an ever-increasing attention to the well-being of pets.The market for hygiene products, games and accessories is an extremely vital market, which achieves excellent performances in large-scale distribution (+ 5.8% compared to the previous period).The most dynamic segment is confirmed that of bedding, with a growth of 5% in the year ended December 2021.Please login to post a commentLawyers, doctors, nurses but also architects and surveyors: there are some categories of workers who are more exposed to certain risks deriving from the exercise of their profession24 JUN 2022 by Simona Di FabioIn June, activity at the Melfi plant amounted to seven days, due to the shortage of semiconductors.Pilots and flight attendants will cross their arms for 24 hours on 25 June23 JUN 2022 by Simona Di FabioThere were few adhesions: 100,000 requests for early exit from work were expected.Riva Group and the effects of the war on steel production: our efforts are not even comparable to those of the many people who find themselves in the midst of the conflict22 JUN 2022 by Simona Di FabioThe real Neapolitan pizza is produced with genuine products and must remain accessible to everyone.Copyright © Imprese News - All Rights Reserved - ONE TIME srl - VAT 14615121002 - Authors in editorial office