People spend a lot of money on their pets nowadays, as I discovered putting together this feature for MT’s print edition last year. Whether it’s designer dog beds or ‘gourmet’ cat food, some pet owners are lavishing rover and fifi with all the attention and a good chunk of the cash that some parents would give to their children.
The pet food giants Mars and Nestle Purina have done their best to capitalise on this trend, but the top end of the market is dominated by independent brands that go that little bit further. One of those is Canagan (which is Celtic for ‘baby wolf’), a brand of grain free food for cats and dogs.
Eddie Milbourne, who used to be a distributor of pet food in the UK, founded Canagan’s parent company Symply Pet Foods in 2008 after the brand he was distributing was bought out by Mars. Less than a decade later it’s turning over around £20m and employs 22 people. As well as Canagan the company makes its eponymous Symply brand as well as Piccolo, an ‘exclusive’ variety for tiny toy breed dogs, but Canagan ‘is the one that’s really taken the world by storm,’ says Milbourne, accounting for around 80% of sales.
He launched the brand in 2012 after spotting a trend for grain-free pet food in the US. It’s not because pets have developed a fashionable antipathy to gluten in line with their chi-chi owners. ‘Cats and dogs are carnivores,’ says Milbourne, ‘yet most of the mass produced dog and cat foods are full of cereals which they simply can’t digest. That’s why you tend to feed them a lot, and you get a lot coming out the other end as well.’
So he hopped on a plane to America to do some homework. ‘I travelled to around 120 pet stores, three plants and two trade expos and I came back with half a suitcase full of literature about grain-free. From all of that I deciphered what kind of ingredient profile I’d like Canagan to look like, and then took it to the nutritionists and scientists at the plant that makes it and the final formula was put together between us.’
Now the brand includes a range of dried and wet foods, and its ingredients include everything from boring old chicken and beef to green-lipped mussels, seaweed, fenugreek and alfalfa. Of course all this comes at a cost.
‘[With dried food], the grocery-type low end ones are probably £30 for a large 12-kilo bag, the so-called mass produced super premium ones, which are still probably 80% cereal would be up to £55-£60, and Canagan starts at £65, so we’re only a few pounds more expensive than the mainstream super-premium’ (prices vary – Pets at Home will sell you a 15kg bag of Pedigree Adult Complete for £13). Plus you don’t need to feed pets as much Canagan, says Milbourne, because it’s more nutritious.
Read more: The pampered pooch - why pets have never had it so good
The company is self-funded and in the UK only distributes its products via independent bricks and mortar pet shops. ‘We like working with independents because our products are different, they need explaining to customer,’ says Milbourne, who used to run his own pet shop. ‘We try to look after the independent trade...one of their threats is online discounters, so we don’t supply online-only vendors.’
That’s a noble approach but it also limits Canagan’s route to market. So it has looked beyond the UK and is now available in 35 different countries. Though Milbourne says it was easy to attract clients, exporting meat products can be a faff. ‘To sell pet food to China is incredibly difficult...it takes two years to get your product registered. But the marketplace there is colossal.’
Canagan had to find a local manufacturer to sell in the US because of the long-standing ban on imported British meats that followed the BSE crisis. ‘Everyone we spoke to over there suggested putting a USA flag and ‘Made in the USA’ on the packaging,’ says Milbourne. ‘But around the rest of the world I’d say ‘Made in the UK’ is fantastic for business, they really respect us.’
Exporting to the EU has been a lot more straightforward, but there’s a risk businesses could face similar bureaucracy on the continent post-Brexit. ‘The EU is a really easy place to export to. Whether that lasts or not, who knows.’
The plan now is to continue breaking into new markets including Russia, where the company has just signed a new partnership. Milbourne says he’s had approaches from private equity investors ‘but I’m not really interested to be honest,’ and he wouldn’t be so keen on selling to Mars or Purina either.
‘Certainly not the first one because they’re the ones who took my world away in 2008. I quite like being a tiny thorn in their sides, which is why my son James came on board and he will take the business forward.’
‘I’ve done every aspect of running this company,’ says Milbourne, whose seed money was a cash withdrawal from a credit card. ‘I love my staff and I like to take as many people with me on the journey as I can. That’s where I think some owners go wrong – they think they’re of a different breed to the people that work there, whereas I look on us all as a united team.’
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United Lincolnshire Hospitals NHS Trust (ULHT) are looking to identify a Head of Category – Clinical to join our Procurement Department. The role s...
Freelance SAMs, Account Directors, SADs, Group Account Directors and Business Directors required!
Creative charity / fundraising agency seeks an experienced team leader to join them as their new Client Services Director
GBP400 - GBP500 per day +
This global FMCG company are seeking a passionate, up and coming procurement professional to join their renowned procurement function to join their wider Marketing Procurement Team.
GBP70000 - GBP90000 per annum + Package
Technology Sourcing Manager - UK&I Financial Services Firm - £70-90,000 - Board-Level Exposure - Excellent Progression Opportunities Due to the rapid
GBP70000 - GBP75000 per annum + Package
Role: Category Manager - Facilities Firm: UK Leading Real Estate Firm Location: London - Hybrid Working Salary: £70,000 - £75,000 + Package A unique
My client, a large NHS Trust based in London are looking for 2 x Band 7 ER Caseworkers/Investigators for an initial 6 months period. The client will also consider secondment or permanent as an option for the right candidate.
Interim Resourcing Advisor - remote - 6 months
Interim Compensation Analyst - Immediate start - London Hybrid up to £592 per day Interim Compensation Analyst job Interim Reward Analyst job
My public sector client is looking for an experienced Senior L&OD Manager
Ready for the next step in your HR career? We have a great opportunity for an HR Director to join the Executive Team at a private hospital in South London.
Permanent HR Manager, Northampton-Hybrid-£50,000-£60,000 + £7,000 car allowance.
Global Talent Acquisition Consultant - Technology brand - 6-9 months
Home based with flexible working
We are looking for a Business Development and Partnerships Manager who is ambitious and invested in conflict transformation.
Guy's and St Thomas' Foundation
Be part of a game changing health foundation An instrumental new role in the organisation About Our Client Guy's & St Thomas' Foundation is an i...
Permanent - HR Business Partner - Chester - Full time - Monday - Friday - Competitive Salary - Hybrid Model
£55k - 70k per year
A brilliant opportunity for a senior philanthropy fundraiser.
Up to £90k DOE plus benefits
Are you the senior client services pro this really warm and friendly creative agency need?
GBP60000 - GBP70000 per annum + Bonus
Indirect Procurement Category Lead / Best-in-Class Fashion Organisation / Career Progression / London / £60,000 - £70,000 + Benefits inc. Bonus
GBP65000 - GBP80000 per annum +
Procurement Consulting opportunities - Market Leading Procurement Boutique Consultancy - Private Equity Backed - London + Travel - £65-80k + Package
Head of Training and Business Development Flexible Location The Organisation One Small Thing is striving for positive change across the justice sys...
Woking, Surrey, GU21 4LL/Hybrid working
Join the WWF-UK Science team as Chief Advisor for climate issues and play your part in saving our planet.
£50000.00 - £69000.00 per annum + 27 days holiday & bank holidays
Senior HR Consultant-Change, 9 Month FTC, £50,000-£69,000, Milton Keynes, Hybrid
GBP50000 - GBP60000 per annum +
Procurement Category Specialist - Software & Data - Global Leading Law-Firm - London based + home working - £50-60k + packageThis leading global law f
Business Director Performance Content - Hybrid - £450 per day, 6 month contract Major Players are working with a globally recognised agency with unriv
GBP55000 - GBP65000 per annum + + Package + Flexi Working
IT Procurement Manager - Public Sector - Global Professional Services Firm Salary: £55-65,000 + package Location: Remote (option to base yourself in office)
GBP60000 - GBP65000 per annum + + bonus + flexi working
IT Procurement Manager - Global FMCG Location: Reading (hybrid options available) Salary: £60-65,000 + excellent package
People Directorate, Diversity, Equality and Inclusion Department Location: Wakefield Salary: £58,524 - £63,780 per annum 1 permanent post - 37 hour...
GBP80000 - GBP90000 per annum +
Global Technology Sourcing Manager - Magic-Circle Law Firm - London + flexi-working - £80-90k + package This magic circle law firm, globally renowned
Up to £60000.00 per annum + + bonus + benefits
HR Business Partner London - 1 day from office 4 days WFH £60000 + bonus + Benefits
EUR60000 - EUR80000 per annum + package
IT Procurement Team Lead - Global FTSE 100 Conglomerate - Amsterdam - €80,000 + Package
EUR60000 - EUR80000 per annum + package
PROCUREMENT - GLOBAL HR/PROFESSIONAL SERVICES CATEGORY MANAGER - ICONIC FTSE 100 PROFESSIONAL SERVICES FIRM - DUBLIN+ FLEX WORKING - €85,000 + COMPREHENSIVE BENEFITS
EUR60000 - EUR100000 per annum + strong package
IT Procurement Lead - Global Fortune 500 Financial Services Firm - Dublin - €60,000 - €100,000 + Package
EUR60000 - EUR85000 per annum + strong package
IT Procurement Lead - Global Fortune 500 Financial Services Firm - Dublin - €60,000 - €85,000 + Package
GBP40000 - GBP60000 per annum + bonus + benefits
Strategic Sourcing Manager, IT & Technology - Global FTSE 100 FMCG Player - Home based contract - £40,000 - £60,000 + Bonus & Benefits
EUR60000 - EUR90000 per annum + bonus + benefits
Strategic Sourcing Manager, IT & Technology - Global FTSE 100 FMCG Player - Dublin- £50,000 - €90,000 + Bonus & Benefits
London (Central), London (Greater), Currently hybrid working
An exciting opportunity for an exceptional individual to join Paul Hamlyn Foundation as Head of People & Culture.
Woking, Surrey GU21 4LL/Hybrid Working
If you are expert in developing and implementing advocacy strategies this is a unique opportunity to use your skills to save the planet.
Interim Benefits Manager EMEA - Financial services - London Hybrid Competitive day rate - inside scope of IR35 Interim Benefits job Interim Benefits Specialist Interim Benefits Consultant
Our client has an opportunity for a Governance Services Manager to join their team in Telford.
Head of Capital Appeal City Road, EC1V £59k Permanent / 37.5 hours per week View the full job description and person specification visit our Rev...
We are looking for an inspirational and empowering CEO to join us at this exciting and transitional stage of our development. London, £80,000
Our modern, purpose-built, 9-bed therapeutic residential home where young women live in studios is looking for a Residential Team Manager.
Croydon, south London (minimum 4 days per week on site)
Seeking next CEO to lead organisational development so we can deliver the best possible services to disabled people in south London.
ROLE: Creative Director (12months FTC) Fabulous opportunity to work with a global e-commerce wellbeing company. Ecommerce experience is a must for thi
The International Hydropower Association (IHA) is recruiting a Head of Communications and Advocacy to lead strategic communications and advocacy fo...
GBP75000 - GBP80000 per annum + + Benefits
Rapidly growing professional services firm seeks an experienced indirect procurement leader to join their procurement function during a period of exciting transformation and growth.
Learning & Development Partner London - Hybrid £50000 - £65000
Leaning Manager - Technical Learning London £50000 - £65000
Would you like to help shape our research strategy and help us become the funder we want to be? A leading charity focused on macular disease, the b...
My Client is a leading organisation in their field. They are currently looking for a specialist Category Lead – Utilities/Energy with experience in...
Looking for an SEO expert to join our fabulous client as Head of SEO.
£40k - 50k per year
Sitting in the Operations team, you will understand the ins and outs of the Planning team, identify gaps and work with the full team to evolve these
Regional HR Manager / HR Business Partner Chartered Accountants £55,000 - £75,000 DOE
Are you are a Senior Planning Strategist or a Planning Director with experience in consumer and retail?Are you a natural leader who takes full respons
GBP55000 - GBP65000 per annum + + Car & Benefits
Iconic FMCG brand seeks a high-achieving procurement expert to join the ranks and drive a crucial spend category towards best-in-class.
GBP80000 - GBP90000 per annum + + Package + Flexi Working
Global IT Vendor Lead - FTSE 50 Media Giant Salary: £60-70,000 plus package Location: London (flexible basis)
GBP55000 - GBP80000 per annum +
Indirect Procurement Generalist - Leading Consultancy - Flexible Working - Paid Travel Leading consultancy seeks an established procurement profession
GBP55000 - GBP65000 per annum + + Car + Flexi Working
Indirect Procurement Manager - Global prof Services Salary: £55-65,000 plus package + CIPS Sponsorship Location: Hertfordshire
GBP65000 - GBP80000 per annum +
Procurement Consulting opportunities - Market Leading Procurement Boutique Consultancy - Private Equity Backed - London + Travel - £65-80k + Package
GBP700 - GBP800 per day +
INTERIM - Global senior Procurement Manager - Market Data and Vendor Management - London - Global Financial Services Firm - £700-800pd Leading Europea
GBP55000 - GBP80000 per annum +
Indirect Procurement Generalist - Leading Consultancy - Flexible Working - Paid Travel Leading consultancy seeks an established procurement profession
GBP50000 - GBP65000 per annum +
Global Financial Services Major - Procurement Supplier Governance and 3rd party risk - London - £55-60k + competitive financial package Global financi
£90k-£110k + bonus and benefits.
Senior Counsel position with leading international communications agency. £110k + bonus/benefits.
Up to £55000.00 per annum + Bonus & Benefits
This is an exciting opportunity to join a major UK business as a modern day and strategically minded HR Business Partner.
£60000 - £65000 per annum + hybrid working, car allowance, bonus
Reporting to the Head of HR Business Partnering, the purpose of the role is to build great relationships with your Senior Stakeholders / Client Group to enable them to deliver on the Company vision as well as to continue the great work around belonging, t
Interim Contingent Hire Business Manager - +6 months - partially remote
£65000.00 - £75000.00 per annum + Car allowance, Private Medical
HR Systems Implementation Lead (12 month Fixed term contract) £65,000-£75,000 Northamptonshire
Up to £75000.00 per annum + £50,000 commission
Director of Growth and New Business for design agency
We are recruiting for an Interim HR Systems Lead, for an initial 2 year fixed term contract.
As the Head of Human Resources, you will have a passionate belief in the role of high-quality HR services that enable and empower leaders and staff to transform outcomes for children and young people.
£400 - £500 per day + Outside IR35
My client, a multi-academy trust based in Kent is looking for an HR Project Manager/Consultant to join them as they look to improve on their HR System & Payroll offering across the trust.
Our organisation is looking for an inspirational and dynamic leader who shares our commitment to our mission and values, and to providing people-fi...
This is a strategic development role for serious players. It’s why bullsh*tters need not apply.
Q. What do you call an exec producer who’s great at leading teams? A. Invisible. Why? As that’s the way you like it.
GBP75000 - GBP80000 per annum + Benefits
Iconic brand seeks a high-achieving procurement expert to join the ranks and drive a crucial spend category towards best-in-class.
GBP60000 - GBP90000 per annum + Package
IT Procurement Lead - Hardware, Software & Telecoms - Global Consultancy - FTSE100 Blue-Chip Clientele - Fast-Track Progression - £60-90k + PackageGlo
GBP70000 - GBP100000 per annum + Car & Bonus
Procurement Business Partner / Industry-Leading FMCG Organization / Transformation / Reading / Flexible Working / £70,000 - £100,000 + Benefits inc. Bonus & Car
Senior HR Advisor London - Hyrbid £55000 - £60000pa
GBP500 - GBP700 per day + Remote Working
Indirect IT Procurement Manager / Industry-Leading Pharmaceutical organization / Remote Working / £600pd - £700pd
GBP500 - GBP700 per day + Flexible Working
Indirect IT Procurement Manager / Global Financial Services / London / Flexible Working / Interim Position / £600 - £700pd
GBP45000 - GBP80000 per annum +
Indirect Generalist - Central London - Flexible Working - £45,000-£80,000 Bright and dynamic individuals sought by Leading Management Consultancy, bas
Established Stock Exchange Listed Global Investment Management Firm
One of the UK's longest established, and most well-respected media groups is looking for a Head of Partnerships.
Head of UK Programmes Anywhere in the UK 37.5 hours a week £54,600 per annum This position can be undertaken anywhere in the UK but is ideally base...
The national charity and leading voice for disabled people in sport and activity is looking for a new Chief Executive Officer (CEO) who can lead th...
£45k - 50k per year
You will work collaboratively across the charity to ensure all communications are on brand, deliver key messaging and engage target audiences.
HR Operations Partner London up tp £55000 - £60000pa
£50000.00 - £70000.00 per annum + Bonus, hybrid, negotiable
A fully autonomous Senior HRIS Specialist role, where you will have full ownership to design, implement, and bring to life an established but under utilised HRIS system.
Want to run your own HR business and be your own boss? The HR Dept's trusted brand and network supports you at every stage from setup to success.
Director (Financial PR - Tech, Natural Resources, Financial Services ). Leading Corporate & Financial PR Agency. Competitive Salary.
GBP50000 - GBP60000 per annum +
Procurement Category Specialist - Software & Data - Global Leading Law-Firm - London based + home working - £50-60k + packageThis leading global law f
GBP55000 - GBP65000 per annum + + Package + Flexi Working
IT Procurement Manager - Public Sector - Global Professional Services Firm Salary: £55-65,000 + package Location: Remote (option to base yourself in office)
The Global Cement and Concrete Association, GCCA, is growing its team and looking for a seasoned Head of Media, content and engagement.
EUR60000 - EUR90000 per annum + bonus + benefits
Strategic Sourcing Manager, IT & Technology - Global FTSE 100 FMCG Player - Dublin- £50,000 - €90,000 + Bonus & Benefits
EUR60000 - EUR80000 per annum + package
IT Procurement Team Lead - Global FTSE 100 Conglomerate - Amsterdam - €80,000 + Package
EUR55000 - EUR90000 per annum + bonus + benefits
Software Technology Procurement Manager - Strategic Growth Initiative - £25bn+ Professional Services Giant - DUBLIN
EUR60000 - EUR80000 per annum + package
PROCUREMENT - GLOBAL HR/PROFESSIONAL SERVICES CATEGORY MANAGER - ICONIC FTSE 100 PROFESSIONAL SERVICES FIRM - DUBLIN+ FLEX WORKING - €85,000 + COMPREHENSIVE BENEFITS
Interim HR Manager - Immediate start - 10 month FTC - London Hybrid - £60-70k pro rata
HR Business Partner - Education - 6 month FTC - Flexible & hybrid working - up to £50296
London client, can be based 100% home based
up to £450 per day (inside IR35)
Interim FM Contract Manager opportunity, initially assignment likely to be until the end of the year, £450 per day (inside IR35), London based clie...
GBP75000 - GBP85000 per annum +
Logistics Category Manager - Global FMCG Major - £75-85,000 + Excellent Benefits Package -Home Working Following a transformation of their global com
£48997.00 - £68790 per annum + Civil Service Pension
Fantastic opportunity for an experienced Leadership Development specialist to join the UK's largest Police Service.
I am working with a leading global creative and media agency, who specialise in social-first advertising, building brands up through digital platforms
Hybrid working with regular weekend and evening working
We are looking for a strategic and collaborative leader who will lead the development and drive the People Strategy.
Leading UK agency are looking for an Experience Designer (XD) with world-class creativity & ability to bring real, relevant human insights into commu
An award winning global integrated agency with a strong corporate branding offer are looking to hire a head of brand strategy. Great opportunity!
GBP55000 - GBP65000 per annum + + Car & Benefits
Iconic FMCG brand seeks a high-achieving procurement expert to join the ranks and drive a crucial spend category towards best-in-class.
USD90000.00 - USD100000 per annum +
HR & Professional Services Procurement Specialist - Fortune 100 FMCG - Elizabeth - New Jersey - $100,000 + Package Global FMCG seeks an ambitious procurement specialist to join their team in a newly created role to support the development of thei
GBP75000 - GBP85000 per annum +
Procurement Category Manager - Logistics - Big4 Consultancy - London/WFH - £85,000 + £6,000 car 12% bonus and other benefits One of the world largest
GBP55000 - GBP70000 per annum +
Global Category Specialist (indirects) - Esteemed Professional Services Firm - £65k - Multiple Locations - Global Sourcing As one of the most recognis
Job Title - Client Services Director The Role / Company Major Players are working with a retail design and production agency who provide retail activa
Interim Benefits Manager EMEA - Financial services - London Hybrid £300-450 per day inside scope of IR35
£44000 - £59000.00 per annum + no site parking , flexible working
An intersting mix of strategic & operational HR , you will lead a small HR team on a day-day basis.
Are you an experienced, self-motivated, and ambitious Human Resources leader looking to make an impact in a growing and thriving Multi-Academy Trus...
Hybrid working: Home working / Marleigh, Cambridge
Anglian Learning Director of People Location: Hybrid working: Home working / Marleigh, Cambridge Salary: c £70,000 Closing date: Monday 5th Septemb...
Interim D&I Manager EMEA - 6 months London hybrid, day rate inside scope of IR35 Option for remote working in the UK
Interim HR Advisor - Immediate start - Financial services - London Hybrid c£200-250 per day
Department for Work and Pensions
Department for Work and Pensions Deputy Director, Head of Campaigns Salary: Up to £85,000 Location: This role can be based any of the following DWP...
3 month HR Policy interim, for a membership organisation in London, paying £195-210 per day, starting ASAP.
6 month Interim Compensation Advisor role, paying £300-350 per day, starting ASAP.
£71963.00 - £77257.00 per annum + excellent pension
We have an exciting opportunity for an experienced HR professional to join one of the country's highest performing and fastest growing multi academy trusts, currently operating over 30 primary and secondary schools nationally.
Permanent L&D Consultant role with a trade union in London hybrid working 2 days per week paying up to £52,485.
Communications agency are looking to hire a business relationship director to lead their team across their media coaching and comms offer! Urgent!
Communications agency are looking to hire a Sustainability consultant. Ideally you will have agency/consultancy and communications experience.
A fantastic opportunity to effectively launch a new inhouse PR division within this high profile, high talent London based creative agency. You wil...
An exciting new opportunity has arisen with in CAKE a leading independent kids and family content distribution and TV production company.
Senior Talent Acquisitions Partner within Technology in a Leading Fortune 500 Tech Solutions Firm
£50000.00 - £60000.00 per annum + Car allowance-£7,000
Permanent HR Manager, Northampton-Hybrid-£50,000-£60,000 + £7,000 car allowance.
HR Analyst / Workforce Analyst / HR Systems
HR System Project Analyst to support a implementation project team on an interim basis
This role is responsible for managing all aspects of publicity for award-winning news programme, Channel 4 News, and associated digital platforms. ...
Interim Reward/Compensation Analyst- £55-£65k - London - Hybrid - 9 Months FTC
Energetic visionary CX Strategy Directors needed for a range of exciting network and independent communications agencies
Associate Director sought by highly creative, award-winning agency that helps brands understand and engage audiences
Are you available to take on a 12 month contract within the healthcare practice of a global agency, starting soonest?
A mid-sized consultancy, part of a larger privately owned group, is looking for a successor or deputy to the CEO
I honestly thought these types of roles had disappeared. Lost to a time when customer care and trusted client partner actually meant something...
Head of Human Resources - International Bank - £90,000 - £110,000 - Dependant on experience
Interim HR Advisor - Immediate start - Financial services - London Hybrid c£200-250 per day
We are seeking an interim EDI Consultant to work with a global marine conservation charity.
We are seeking an experienced Reward Consultant, to work for a global charity.
Associate Director – Consumer/FMCG GV5399 Based in central London, this multi-award winning agency who are growing quickly with a great team, are ...
Interim Recruitment Advisor / Internal Recruiter
Digitally led agency seeks Midweight or Senior Strategist for a rare role with unrivalled variety - to £70k
Are you Senior Strategist looking for the next step up? Iconic Global Strategy Consultancy seeks an Associate Directory of Strategy with a b2b focus.