Retailer Just for Pets has placed a ban on any future sales of rawhide products across the chain, and is encouraging other retailers to follow suit.

The group’s ‘No More Rawhide’ campaign is part of a wider transition to a more natural, sustainable approach to both products and practice. The retailer is hoping to encourage other pet shops to get involved in this transition, ensuring that the products on offer across the UK have the pet's health considerations as the number one priority, it says.

Rawhide averages only 18% digestibility, meaning more pet owners are on the search for healthy alternatives, the company explains.

Just for Pets buyer Leanne Blunn said: “With so many healthy, natural and long lasting dog treats now available, we’ve recognised for a long time that, to offer our customers the best for pet welfare, we have to be firm on what we won’t sell as well as what we do sell both in store and online.”

One of the alternatives that Just for Pets is stocking in place of rawhide is No-Hide Chews, created by Earth Animal.

Tom Maltby, brand manager at Just for Pets, said: “Earth Animal No-Hide Chews offer our customers and their pets a genuine, long-lasting and healthy alternative to rawhide. The company's ethical standards are world-leading so it’s been a real pleasure working with them on the #NoMoreRawhide campaign.”

Will Baggaley, international sales & marketing director at Earth Animal, added: “We’re delighted to collaborate with Just for Pets on its ‘No More Rawhide’ campaign. Opting for healthy, humane alternatives, like No-Hides, is a small but important step in reducing the demand and slowing its harmful impact on animals, people and the Earth.”

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