Games, food, kennels.Anyone who has a pet knows that it's like having another family member in the house.It is not enough to feed him.You have to take care of it and then give it a comfortable place to sleep and something to entertain in moments at home alone, such as games.Having an animal has a cost, which has increased more and more over the years.How the number of pets in Italy has grown.As the Assalco-Zoomark 2021 report explains, there are almost 65 million pets, of which 16 million are dogs and cats.Fish, however, are the most present animals in Italy, more than 29.9 million specimens and represent about half of the total number of animals living in Italian families.On the other hand, other companion animals, such as ornamental birds, fish and small mammals, are decreasing: Euromonitor has calculated 12.9 million birds, 1.8 million small mammals and 1.4 million reptiles.The dog and cat food market alone in 2021 reached 2.419 billion, 7.1% more than in 2020. They become 2.533 billion (ie, 8.4% compared to 2020) if to the main channels - supermarkets , traditional pet shops and chains - in addition to the emerging ones, such as large-scale retail and online pet shops, which are worth 53 and 62 million respectively.In the period 2007-2021 the pet food market more than doubled its turnover with an average annual growth rate of 5.7%.If in 2007 grocery absorbed 70% of sales and the remaining 30% was from the specialized channel, in 2021 the grocery decreased to 56.3%, the specialized rose to 41.3%.In addition to food, the accessories market has also seen growth.Hygiene, games and other accessories, such as leashes, kennels, bowls, cages, aviaries, aquariums, a turnover of over 75 million euros and an increase in turnover of 4.1% is worth only in large-scale distribution.In detail, accessories recorded a growth of 7%, care and hygiene by 45% more, parapharmacy and pesticides by 14.5%.The numbers collected by the market have not left the players in the sector indifferent.Recently, Riello Investment Partners entered the share capital of Croci, an Italian company active in the sector of accessories for pets and aquariology.The operation also sees the co-investment in the target by Mindful Capital Partners (formerly Mandarin Capital Partners), which last December 2021 had acquired 70% of the same Croci.In June, on the other hand, Illimity Bank made a € 8.5 million loan available to Brisa, parent company of the Animalia group.This, active in the veterinary field, provides a complete range of services for the care of pets.Then, in September 2021, the Italian company specialized in the sector of pet devices Kippy exceeded the collection goal of 1 million euros in the subscription campaign on the crowdfunding platform Mamacrowd.You must be logged in to post a comment.redazione@dealflower.it |Tel. 0299749395 |Via Pola 11 - 20124 Milano (MI) created by Cube3 Creative Lab Privacy Policy - Cookie PolicyUsername or email address