Committed to creating a holistic pet care ecosystem with a robust mix of products and services that are built on quality, purpose, and affordability, one of India’s fastest-growing pet care brands, Wiggles announces the expansion of its food category with the launch of EveryDawg. 

EveryDawg is a tasty and nutritious dry food for dogs that is free of sugar and gluten and is suited for all dog breeds. Available in three variants, Mother and Puppy, Puppies, and Adult Dogs, EveryDawg is carefully crafted to meet the daily nutrition needs of dogs depending on their life stage.

EveryDawg Mother and Puppy for gestating and lactating mother dogs consist of Colostrum, milk thistle, red raspberry leaves, hemp powder, rosemary, wheat germ oil, and yucca extract. The formulation helps in improving milk production, supports the mother’s health, and builds strong immunity and growth for newborns. EveryDawg Puppy contains the right ingredients like hemp powder, fish oil, flaxseed, rosemary, papaya, pumpkin, black pepper, cumin and carom seeds, and yucca extract in the right proportions that provide the right benefits and growth-inducing nourishment. 

It supports the development of puppies, and helps in healthy digestion, shiny coat, strong immunity, and optimum growth. EveryDawg for Active Adults is yet to be launched but is rich in nutrition and contains superfoods like rosemary, barley grass, hemp powder, and yucca extract that help support strong joints, healthy digestion, and a better immune system besides a shiny fur and coat. The main ingredients of all 3 variants are healthy, human-grade chicken, rice, and vegetables.

Anushka Iyer, Founder, and CEO, Wiggles, said, “At Wiggles, it is our constant endeavor to make pet care more accessible and affordable without compromising on quality. Each product launched is a step forward toward our larger vision and goal of building a pet care brand that is proud to be Made in India while helping us cement our leadership position. Indian pet parents are used to feeding their pets home-cooked food like roti, milk, and biscuits which don’t provide complete and balanced nutrition, leaving them deficient in essential vitamins, minerals, antioxidants, prebiotics, and overall caloric intake.” 

“EveryDawg by Wiggles is formulated to have the right nutrition profile at an affordable price point. All 3 variants of EveryDawg follow the AAFCO nutrient guidelines for dogs, which means that each package contains the right amount of protein, fats, and energy for all ages.  As a daily food option for dogs, we are sure that pet parents will see value in this new offering from Wiggles. We will continue to introduce products that help us inch towards becoming trusted partners in pet parenting across India and the globe,” she added.

With the promise of serving every dog in the country, EveryDawg is available PAN India via the Wiggles.in website, leading e-commerce platforms, and in pet specialty stores. The Mother and Puppy variant is priced at Rs 50 for 100 grams and Rs 469 for 1 kg, the Puppies variant costs Rs 40 for 100 grams and Rs 369 for 1 kg, and the yet-to-be-launched Adult variant costs Rs 35 for 100 grams and Rs 329 for 1 kg.

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